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"I AM Pleased To Announce My Administrations Continued 
Support for the Goals of the Federal Design Improvement 
Program. To Further This effort, I am establishing a 
Quadrennial Presidential Design Awards Program. This 
Award Will Publicly Recognize Successful Achievements 
IN Federal Design and Inspire Standards of Excellence 
Throughout THE Government." 

Memorandum for Heads of Executive Departments and Agencies. December 21, 1983 


f rom postage stamps to park- ia 
, lands, from stationery to space- 
craft, from bridges to buildings, 
the Federal government is the nation's 
single largest builder, printer, and user 
of design services. Excellence in design is 
integral to the Federal government's re- 
sponsible stewardship of public re- 
sources. To recognize Federal design ac- 
complishments and to honor individuals 
who have made outstanding contri- r ^ 
butions to Federal design, the White ^s^ 
House invites entries for the first gov- K*^ 
ernment-wide Presidential Design 
Awards Program. 

The President of the United States 
will present the Presidential Awards for 
Design Excellence in a ceremony at the 
White House. Recipients will be selected 
in a two-stage process by juries of distin- 
guished design experts. The first-stage 
juries will select individuals to receive 
Federal Design Achievement Awards for 
meritorious design. These awards will 
be presented under the auspices of the 
National Endowment for the Arts. A 
second-stage jury vdll select individuals 
from among Achievement Award win- 
ners to receive the Presidential Award for 
Design Excellence. 

The Awards will recognize Federal de- 
sign achievements in: 

• Architecture 

• Engineering Design . . 

• Graphic Design '*:^il«'*;,u'* '^^\ 

• Interior Design J* •,',.'. ^ 

• Landscape Architeaure " ' ' : - f,. . ,, 

• Product/Industrial Design f ': ' ^•' 

• Urban Design and Planning Mhf.h 

The Presidential Design Awards Pro- 
gram is administered by the Federal 
Design Improvement Projea, Design 
Arts Program of the National Endow- 
ment for the Arts, a Federal agency. 

The Presidential Design Awards Pro- 
gram does not replace any existing de- 
sign awards program in the Federal ! 
government. I 


The following principles will guide the 
Awards juries in judging the sub- 
missions. These principles should be 
carefully considered when seleaing en- 
tries and preparing application forms. 


The undertaking must make a contri- 
bution that improves the Federal gov- 
ernment's ability to fulfill its mission. 


The undertaking should establish 
exemplary design praaices, standards 
or guidelines that can serve as models 
for Federal design aaivities. 


The undertaking should be cost- 
efficient on a life-cycle cost basis, and 
should demonstrate careful design and 
planning without sacrificing perform- 
ance or quality. 


The undertaking must demonstrate 
aesthetic sensibility and be appropriate 
in image, form, and context. 


The undertaking must demonstrate a 

high level of technical and functional 

proficiency in all aspeas of 




All branches of the Federal govern- 
ment-civilian and military, domestic 
and overseas-including all Federal de- 
partments, agencies, bureaus, and 
offices are eligible. (For the sake of 
brevity, every Federal organizational 
unit will be referred to as an office 

Any completed or implemented de- 
sign work for which the Federal gov- 
ernment is primarily responsible, as 
qualified below, is eligible. Applicants 
must demonstrate that the design work 
was a direa result of the purpose and 
mission of the Federal office responsi- 
ble for its creation. Works which have 
been supported, sponsored, authorized, 
commissioned, produced, or promul- 
gated by the Federal government are 
within the scope of the Presidential 
Design Awards Program. 

The awards will recognize the excel- 
lence not only of design produas, but 
also of administrative and management 
techniques used by the Federal gov- 
ernment to develop and sustain design 
excellence. Applicants may submit 
projeas, programs, processes, produas, 
and policies in the design disciplines 
which follow. 

Works must have been completed and 
in use between January 1, 1974 and 
January 1, 1984. Applicants are advised 
to enter works only when sufficient 
time has elapsed since completion to 
enable the Awards juries to evaluate the 
performance and user satisfaction of 
submitted works. For example, con- 
sider that a building will be evaluated 
not only on its aesthetic merit, but also 
on its performance. It is likely that on- 
site evaluations of submissions recom- 
mended for the Presidential Design 
Award will be conduaed. 

Who May Apply 

Federal employees with professional 
responsibility for design works are 
eligible to enter submissions. 

Former Federal employees may enter 
design works for which they had pro- 
fessional responsibility, and which 
were completed during the time span 
stated above. Application forms must 
contain signed certification by the Fed- 
eral office which sponsored the work. 

Federal contractors, state and local gov- 
ernments, and non-profit organizations 
that have completed design works for 
the Federal government may enter 
submissions. Application forms must 
contain signed certification by the Fed- 
eral office which sponsored the work. 

For further clarification of eligibility 
questions, please call the Design Arts 
Program, National Endowment for the 
Arts,at (202) 682-5438. 


Applicants are strongly encouraged to 
carefully select submission materials 
which will clearly communicate in vis- 
ual and narrative forms the significance 
of their entries. 

All materials should be organized 
and presented in a manner to facilitate 
review. Careful preparation and presen- 
tation will better enable juries to un- 
derstand and evaluate submitted 

All supporting materials must be clearly 
identified with the title of the submission. 

All entry material must be contained 
in a single standard lOVi " x 1 1 Vz " note- 
book not to exceed 3 " in thickness, 
with transparent sleeves for displaying 
materials. The completed application 
form must appear first in the notebook. 
All materials must be of reproducible 

All materials become the property of 
I the National Endowment for the Arts 
j and may be used in program develop- 
! ment aaivities, including publications. 
Credits for photographs and permis- 
sion for reproduction of photographs 
I should be provided at the time of sub- 
mission. Materials will not be returned. 

Design Disciplines ^^^^B Submission Requirements 

The range of entries eligible for an 
award is illustrated by — but not lim- 
ited to — these examples: 

Architecture ~^ 

Buildings • Complexes of Buildings • 
Struaures • Public Works Projects • 
Adaptive Reuse Works • Renovation 
F*rojects • Historic Preservation Works 

Engineering Design 

Buildings • Structures • TVansportation 
Systems • Public Works Projects • 
Aerospace Projects • Nautical Works 

Graphic Design t . * : 

Publications • Printing • Posters • Sign 
Systems • Stationery • Logos • Public 
Information Programs • Information 
Management Systems • Design 
Standards Manuals • Exhibits • 
Packaging • Advertising 

Interior Design 

Design Standards • Furniture 
Procurement Programs • Offices • 
Cultural Facilities • Art Installations • 
Residences • Public Facilities 

Landscape Architecture 

Parks, Parkways, and Recreational 
Areas • Urban, Suburban, Rural Open 
Space Projects • Environmental 
Enhancement Projeas • Institutional, 
Industrial, Housing, Cemetery 
Projeas • Historic Landscape 
Preservation and Restoration • Land 
and Water Reclamation and 

Product/Industrial Design 

Industrial Use Products • Furniture • 
Vehicles • Office Equipment • Safety 
Equipment • Clothing • Machinery 

Urban Design and Planning 

Revitalization Plans • Waterfronts • 
Institutional, Recreational, Cultural 
Complexes • TVansportation Corridors • 
Preservation Planning • Large-Scale 
Mixed-Use Public and/or 
Public-Private Partnership Projects 

The entire application form must be 
completed, including required signa- 
tures. The following documentation 
will be necessary in order to clearly 
present entries for design produrts: 


• Color slides (maximum of twenty) in- 
serted in 8 Vi " X 11" transparent 

• Minimum of two black and white 
photographs of different views of the 
entry, 5" x 7" or larger. 

• Plans, elevations, and drawings. (For 
large scale projeas) 

• Aaual produas for graphic and prod- 
ua categories to fit wathin the maxi- 
mum dimensions of the submission 


• Before and after photographs and/or 

• Published reports, press clips, and 
other supporting documentation. 
(Submit only concise material.) 

Winners of Federal Design Achieve- 
ment Awards will be requested to 
submit additional presentation 


Submissions must be received by 6:00 
p.m., E.S.T. July 16, 1984. 

Mail or Deliver to: 

Presidential Design Awards Program 
1346 Conneaicut Ave., N.W. Suite 1009 
Washington, D.C. 20036 

of Winners 

Announcement of winners and presen- 
tation of awards will be in 
December, 1984. 

All Award winners will receive certifi- 
cates; no remunerative awards are 


I hotocopies of the entire application form will be accepted. Two copies of the form must accompany your submission 
package and appear first in the binder 

Typewritten applications are preferred, to ensure that all information is clearly communicated. 

Title of Submission 


Application Category: (Check appropriate discipline(s). A work may be submitted separately in more than one category, i.e.. 
Planning and Architecture) 

D Architecture D Graphic Design D Landscape Architecture D Urban Design and Planning 

D Engineering Design D Interior Design D Product/Industrial Design 

Federal Office 


Beginning and Completion Dates of Project to 

Final Cost (estimate if necessary) 

Describe the purpose, goals, design methodology, and results of the undertaking. This discussion should not exceed 500 
words and must fit in the space below. 


Answer concisely in the space provided. If necessary, an addenda of no more than three pages may follow. 


How did the entry contribute toward improving the Federal function it serves? How did it successfully serve 
the American public? 

Has the entry been evaluated for user satisfaction? Is there any documentation on its safety, durability, 
life-cycle costs, accessibility to the handicapped, or energy efficiency? 

Describe any cost savings, new efficiency, or innovation produced by the entry? How did the final cost of 
the project relate to the original budget estimate? If different, please explain. Was the project completed 
on time? 

Was the entry developed under innovative design procedures, standards or guidelines? Did the entry cause 
such procedures, standards or guidelines to be created? 

Did the general public or potential users participate in the design process? 


Please read all instructions carefully. This information must be complete and accurate so that all appropriate 
individuals receive credit for winning entries. Additional sheets may be attached if necessary. 

Current Office Heads 

Enter the specified information for CURRENT Federal office head (Chairman, Secretary, etc.) and the CURRENT 
head of the division (Director, Administrator) which produced or managed the submitted work. 

Current Office Head 

Office Role Phone 

Current Division Head 



Federal Entrants 

Enter the specified information for the Federal individual(s) to be credited with significant participation in the work. 
Identify the Federal employee responsible for design of the submitted work, or for management of the design 
work by a contractor. (Identities of former Federal employees should be entered here, if applicable). 

Entry Director (Federal) 

Office Role Phone 

Entry Designer(s) (Federal) 



Entry Designer(s) (Federal) 



Non-Federal Entrants 

Enter the specified information for any contractors, non-profit organizations, local officials, or other non-Federal 
employees who contributed significantly to the design process. 

Non-Federal Designer(s) 

Office Role Phone 

Non-Federal Designer(s) 








Applications must be signed by the entrant; this individual will be considered as the originator and contact person 
for the submission. 

Any submission prepared by anyone other than a current Federal employee requires the signature of the current 
Federal manager in the office for which the submission work was carried out. This signature certifies that the work 
was completed as described on the application. 



Certifying Federal Official: 











D TWO COPIES of Application Form 

D Written and Graphic Documentation 

n Photographs/Slides 

D Fully Answered Questions 

D All Required Signatures 

D All Materials Clearly Identified 

D All Materials in One Binder No Larger Than 10V2"x \\V2" x 3" 


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